Why PPC measurement feels broken (and why it isn’t)

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

NCAA women’s committee’s 1st top 16 reveal: UConn, UCLA, South Carolina, Vanderbilt are No. 1s

UConn, UCLA, South Carolina and Vanderbilt would be the No. 1 seeds in the women’s NCAA Tournament if it began now.

To fix Canada’s fertility crisis, we need a cultural shift

That poses an enormous threat to Canada’s future economic stability (we’ll have too many retirees and not enough workers), ...