WPP is integrating Google Earth AI into its agentic marketing platform, WPP Open, in a bid. Using the tech giant’s geospatial ...

He was caught between a marketing team with clear strategic goals and a procurement team that expected CPM to go down – ...

Spicy food sits at the centre of the ASEAN and South Pacific play, building on the 2025 'Hurts Real Good' campaign, which ...

As the global benchmark for marketing effectiveness, the Effie Awards celebrate the most impactful work from around the world ...

The International Festival of Creativity has unveiled its programme for this year, with six streams across insights, ...

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival. by Staff Reporters | 04/22/2026 ...

Three networks are pitching for Adidas’s global media account: Publicis, Omnicom and WPP. WPP’s EssenceMediacom is the ...

Created in partnership with brand experience specialists Monigle, the report asked various chief marketing officers around ...

Discount retailer BIG W, skincare brand Nivea and eyewear chain Specsavers recorded the biggest gains in ad awareness among ...

WPP holds steady on the holding company front, while APAC’s presence rests on Starcom’s Flipkart win and indie Thump Media’s ...

When a brand posts organically, the platform rewards content that captures attention with more distribution and penalises content that doesn't gain traction, Krzastek observes. Validated creative then ...

Cindy Rose, chief executive of WPP, has brought in psychologist Dr Michael Gervais in a bid to improve the network’s culture ...