There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

Lead-generation firm PureB2B has launched a product that it says can help B2B technology firms utilize intent data to generate demand. The new tool, PurePredict, combines three sets of intent data and ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment. Search is a great channel for intent-based marketing, given ...