The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be ...

Google introduced a new Realtime pages report in Analytics. The report shows live page views and active user counts. It helps identify popular content and detect website issues instantly. Google ...

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...