This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Gap Inc. on Tuesday unveiled a loyalty program that brings ...

Gap Inc. has launched Encore, a new membership program with an enriched package of benefits and savings, and ways for shoppers to engage deeper with the Gap, Old Navy, Banana Republic and Athleta ...

Existing loyalty members and their accumulate points will automatically be transferred into the Encore program, which will offer three tiers: Core, Premier and All-Access. Key changes include lower ...

Gap Inc. on Tuesday unveiled a loyalty program that brings not only simplicity and a new identity, but also opportunities for meaningful connections to its customers. The update, “Encore,” applies to ...