Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

ROANOKE, Va. (WFXR) — Virginia Western Community College is using virtual reality technology to help students explore ...

Virtual reality and its close relatives, such as extended reality, have been completely accepted into the workflow of high-end productions. Stepping into an LED volume, you can be transported anywhere ...

The U.S. Ski and Snowboard team used virtual reality to train for Pyeongchang. — -- When U.S. Olympic Alpine ski racer Laurenne Ross wanted to get a sense of the unknown terrain she will face on ...

VR goggles were among the technological offerings getting an outing at the Web Summit in Lisbon. — © AFP VR goggles were among the technological offerings getting ...

Imagine walking into a chemistry lab, beakers and chemicals laid out on the table ready for the day’s experiments to begin. Beyond your table are 30 identical tables with the same setup. You pick up a ...

Carleton University provides funding as a member of The Conversation CA. Carleton University provides funding as a member of The Conversation CA-FR. Imagine stepping into your dream home before it is ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

Games are no longer just a distraction from everyday life or entertainment for young people. Today, their potential is utilized in many fields. Due to their interactive nature and ability to engage, ...

Virtual reality looks to be a useful tool on multiple fronts to help prevent falls among older residents, including those in nursing homes, say researchers developing apps to do just that. A George ...

Licking a lollipop-shaped device can let you taste and smell nine flavors in VR. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Virtual reality ...