Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

The company behind the Roomba robot vacuum cleaner entered a pre-packaged bankruptcy process and lined up its Chinese contract manufacturer, Picea Robotics, as a buyer. But that hasn’t stopped perhaps ...

iRobot, the maker of the Roomba vacuum cleaner, filed for bankruptcy protection on Sunday, saying that it would go private after being bought by Picea Robotics, its primary manufacturer. The company, ...

Roomba maker iRobot filed for Chapter 11 bankruptcy protection on Sunday and said the robotic vacuum cleaner would sell itself to a Chinese contract manufacturer. Shenzhen PICEA Robotics Co., which ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Liam McCabe iRobot filed for bankruptcy in December 2025 and expects to be ...

The Roomba Mini was originally developed for smaller Japanese homes, but iRobot is expanding its availability to the United Kingdom where it’s now available for £379, and the rest of Europe for €399.