Google expands Merchant Center for Agencies, clarifies Smart Bidding guidance, and new State of PPC data reveals how marketers are adopting AI and managing campaigns. Welcome to this week’s PPC Pulse.

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

PPC managers, as a rule, are completely swamped. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to achieve a ...

Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

There is truth in the cliché “good is the enemy of great.” When it comes to paid search, it could also be said that “ongoing optimization is the enemy of an optimal account.” This isn’t to say ongoing ...

New offerings include tailored SEO, PPC, and conversion systems helping California hospitals attract more patients ...