Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...
Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...
The results gleaned from digital marketing will closely align with the quality of data you put into creating a campaign. Future campaigns are built on the results of past campaigns. The ability to ...
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