For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

Demand for IT organization services is high, but funding for IT projects is cautious. IT organizations can no longer measure worth by the service request backlog volume, or prioritize projects based ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

The EMRI is currently supporting research in four areas: 1) How measurement of retail spending and inflation can be redesigned to make use of item-level transactions data to value technologically ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

Measuring business value is a challenge regardless of the methodology you use. Our Agile Architect explains how agile principles and practices can be used to ask the right questions. In my last column ...

Rich Kaestner is project director of the Consortium for School Networking’s Green Computing Leadership Initiative. INCREASINGLY, SCHOOL administrators and technology directors are being asked to ...

A free CD contains a variety of tests common to nanotechnology researchers. The software routines are compatible with the company's Model 4200- SCS semiconductor characterization system. Included in ...

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize ...