Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters. Over the past two years, companies (including ours) have been experimenting with ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...