Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...
The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...
NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...
The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management ...
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...
Proposed Standard Builds On LEAP Initiative To Help Buyers Plan, Reserve, And Monetize Premium Live Programming; Available for Public Comment Until Friday, March 20, 2026 NEW YORK, Feb. 19, 2026 ...
AUGUSTA, Ga. — Much like a sports team, doctors in hospitals need much more than just themselves in order to complete their missions. But a shortage of nurses and lab technicians as the coronavirus ...
Kailua, HI – Normal Lab, a technology startup based in Kailua on Oahu, is making waves in the tech world with its innovative approach to hardware and climate-conscious design. Founded by two friends, ...
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