This process is called a clean install, which is ironic as there's nothing particularly clean about it: Microsoft has enshittified Windows Setup.

Windows 11 has a new preview build It cracks down on workarounds to install the OS with a local account This is a continued campaign to force people to use a Microsoft account, and Microsoft argues it ...

Windows 11 forces you to sign in with a Microsoft account during setup. However, two simple Command Prompt commands can bypass this requirement and create a local account instead. While breaking free ...