LAKE FOREST, Ill., Nov. 28, 2023 /PRNewswire/ -- Reynolds Consumer Products, the creator of Hefty® Ultra Strong™ trash bags, today announced that Hefty® Ultra Strong™ Fabuloso®* Scented tall kitchen ...

This article may contain affiliate links that Microsoft and/or the publisher may receive a commission from if you buy a product or service through those links. For the third year in a row, Hefty is ...

The watermelon collection brings a fresh and fruity scent to trash duty and features the Hefty ® brand's first-ever pink trash bag LAKE FOREST, Ill., May 1, 2025 /PRNewswire/ -- The Hefty ® brand just ...

Leave it to Hefty to make trash day smell like a party. To mark its 60th birthday, the brand released a limited-edition run of birthday cake-scented Ultra Strong trash bags — and they’re going for ...

TAMPA, Fla. (AP) – Trash duty just got a sweet summer upgrade. Hefty has unveiled its latest innovation in home cleanup: Ultra Strong™ trash bags infused with Fabuloso®’s Watermelon scent. With bold ...

It happened. One company finally brought pumpkin spice to the last place you’d expect it: your trash can. No, I’m not talking about all the PSL cups you’ve tossed, but literal pumpkin spice-scented ...

The market for trash bags is highly commoditized, so leading premium brands like Hefty focus much of their resources amplifying differentiating product features. Heading into the fall of 2022, the ...

Are you a print subscriber? Activate your account. By Nick Bunkley - 1 hour 19 min ago By John Dioso - 1 hour 35 min ago 1 hour 57 min ago By Ad Age and Creativity Staff - 2 hours ago By Donny Dvorin ...

Hefty celebrates 60 years with a scent that screams “surprise party.” Hefty released limited-edition birthday cake-scented Ultra Strong trash bags to celebrate its 60th anniversary, priced at just 60 ...