Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a ...
Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Fender Fender and ...
Guitar World on MSN
Fender’s John Osborne Telecaster brings the B-Bender back to its ranks for the first time in over 20 years
Fender’s first-ever in-house B-Bender mechanism makes its debut on one of the firm’s most eye-popping Telecasters ...
Guitar World on MSN
Inside Fender’s B-Bender revival – and the making of its very first in-house design
Fender’s Chief Engineer Tim Shaw lifts the lid on the making of the John Osborne Telecaster, the challenges around creating a ...
BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...
“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...
Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...
Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...
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