You might already know that Facebook’s biggest strength isn’t the social media platform itself, but the user data it collects. The data we hand over without thinking twice is what this ...

Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to ...

While Google Ads is common for lead generation, many people aren’t familiar with how to expand their marketing efforts to include Meta Ads for lead generation. There are many options for Meta Ads (a.k ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...