A recent report from Consumer Reports found that some retailers experimented with artificial intelligence that could change prices for the same item depending on factors like demand or consumer data.

Big companies have been using dynamic pricing for years. Here’s how smaller companies can benefit. Last February, in a debacle that will be taught in business schools for years, Wendy’s announced that ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Mehmet Altug, Associate Professor of Operations Management at the Costello College of Business at George Mason University and ...

Dynamic pricing has evolved from a simple concept—like happy hour at your local bar—into a sophisticated strategy that's reshaping modern retail. While Amazon leads the charge, changing prices as ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

The global trade environment is in constant flux, with rising tariff rates becoming a significant concern for businesses engaged in international markets. For many industries, these unpredictable ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

Incorporating dynamic pricing into cost-effectiveness analysis could offer significant benefits for equity in health care. The life cycle of a drug encompasses phases of market exclusivity, ...