Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Grocery prices change far more often than shoppers realize — with some products shifting two to three times per week and major retailers like Kroger adjust ...

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying competitive. Dynamic pricing – a strategy that adjusts prices based on demand, ...

(NewsNation) — The thrill of a new tour announcement can often turn to dread as fans navigate Ticketmaster’s dynamic pricing system, which can turn an exciting purchase into a frustrating and ...

NEW YORK (AP) — Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. They fork out more for a rush hour Uber ride, perhaps while grinding their teeth, and ...

Sony is adjusting how different players are served discounts on the PlayStation Store, and it's all happening behind the scenes.

(NerdWallet) — If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

The recent controversy over Wendy's pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy's new president ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...