A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

The brain favors repeating past actions over rational choice, explaining why we stick to habits even when better options exist.

Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

Researchers from the Max Planck Institute for Human Development, TU Berlin, and the University of Eastern Finland set out to answer a basic question about human behavior: how do people decide where to ...

Advances in network science, artificial intelligence, and clinician networks may shift medical decisions from individual doctors to groups—and even AI models—at scale.

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

About 25 years ago, Amazon founder Jeff Bezos described a simple mental exercise he used when deciding whether to leave a stable Wall Street job and start an online bookstore: imagine yourself at age ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

Add Yahoo as a preferred source to see more of our stories on Google. Equipped with GPS watches and portable cameras, the ice fishers headed out onto the lake. They recorded their routes, movements, ...