As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor ...

Data is often called the lifeblood of modern healthcare. As the industry evolves, its ability to harness and act on data effectively will distinguish the innovators from the status quo. Today, ...

Joshua Orchard is a field applications staff scientist, specializing in protein and viral vector purification, downstream, process development, and virus clearance. He has held scientific positions at ...

As artificial intelligence revolutionizes manufacturing, adoption of the technology is still hindered by challenges like data quality, legacy infrastructure and workforce adaptation. Advances in ...

The development of next-generation metallic materials is entering a transformative era driven by data-driven methodologies. Traditional trial-and-error ...