Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

AI video tools promise to level the advertising playing field, but quality and creative strategy still matter. Learn how marketers should approach AI-generated video and its real impact.

Discover how entrepreneurs and marketers use AI links to video generators to transform product URLs into scalable, ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

GetHookd has announced the launch of its creative intelligence platform, which includes AI-powered video ad generation tools that can be used to generate personalized ads for consumers.

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...