There’s no quicker way to broadcast what your company’s about than with a logo. Think of the Starbucks’s iconic green mermaid or Apple’s partially eaten fruit. They channel certain qualities to ...

You know it’s a “slow news day” when people start talking about color schemes for logos over just about anything else that’s going on in the gaming world. Yet, here we are. As we reported previously, ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The anchor has become synonymous with Hope and has roots in the college’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...

Fans are convinced that this wild Super Bowl logo color conspiracy theory is real. What makes the theory extra strange, though? This conspiracy has come true two years in a row already. According to ...