Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...
Netflix is testing a new feature called Direct that will let subscribers watch a real-time TV channel that would feature shows and movies from the service's massive library. The channel will be ...
YouTube is testing a new notification system. If you are subscribed to a channel you don’t visit much anymore, YouTube will automatically reduce push notifications related to it. Google is doing this ...
YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to three thumbnails per video. A winner will be determined by the highest watch time. YouTube is rolling out thumbnail ...
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