A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

Companies that are having the most success with their CRM implementations are following 10 best practices, which Forrester Research has laid out in a new report. In researching companies from ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, rebuilt the same lifecycle ...

Choosing a CRM for your small business can feel daunting, with many options and factors to consider. However, if you follow a few best practices, the process can be straightforward and productive — ...

Both vendors provided a hosted version of their applications for testing purposes. The modules were run through simulated real-world usage. We looked at how easy it was to create and edit contacts and ...

It is time for CRM vendors to take a more active role in working with their customers to maximize the quantifiable business value gained from their products and services. The ROI analyses being used ...

Social CRM is not really about social-media technology and sites such as Facebook and Twitter, but rather it's a different way of looking at interacting with consumers. Cath Everett reports. Social ...

You've likely heard the following: "We need more followers on Twitter," or, possibly, "Our CEO wants more Likes on Facebook." What's a marketer to do? Our challenge is to educate not only ourselves ...

If you are a CRM leader, IT leader or sales operations leader who is in charge of CRM at your organization, you know that at the beginning of the year, you should look at your roadmap and work on high ...