For years, the Department of Homeland Security (DHS) quietly experimented with turning the digital advertising ecosystem into ...

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

Google is finally pushing out its new ad-tracking API, which it says will provide a more private way for advertisers to hit you with targeted advertising. Google says the Topics API is meant to ...

This article was originally published by RFID Update. August 17, 2004—A new advertisement tracking system, dubbed Ad-ID, will allow advertisers to track the U.S.-based delivery of their ads over ...

For more than a decade, the U.S. advertising industry has been navigating a radical and unprecedented transformation. Industry standards and best practices around the creation, placement, and ...