The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...